ADIDAS
#3KADREAM WORLD CUP 2023 DIGITAL CAMPAIGN
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The Wide: Celebrating WC Ambassador, SRK's B'Day
Adidas WC2023 Jersey Launch
2023 Jerseys for 2023 Win
Manifesting 3KaDream
Match Day Annoucements
Guess The Cricketer
Unreleased | Let the Game speak
Unreleased | Its A Super Six
Unreleased | How to say 'No' without saying 'No'
HIGHLIGHTS:
OVERVIEW:
After burning the midnight oil and acing the pitch, we were super stoked for the ODI World Cup '23. Adidas partnered with the Indian Cricket team and we won the Digital mandate.
My Creative Director, Sridhar Rajgopalan (who I can't thank enough!) trusted me to lead and direct the Social Media shoot featuring 8 players from the Indian Cricket Team. I was responsible for planning, ideating, and rolling out all social media content for Adidas during the ODI World Cup 2023.
WE WENT VIRAL:
1. Got King Kohli, Hitman, and others to signal 'WIDE Ball' in Shah Rukh's style. Scored 10M+ hits on IG and 5k+ organic remixes. What started as a lunch table joke became a reel that got SRK to comment on it.
2. Gave the real cricket fans a sneak-peek of the official jersey by sliding in their DMs, even before the media or the cricketers could get their hands on it.
CREDITS:
Art Direction: Kaustubh Lunge, Malvika Sharma
Editor: Aakash Singh, Aditya Patil
Copywriters: Siddhant Shelar, Subbramanium Iyer, Vrinda Chopra
Creative Director: Sridhar Rajgopalan