AQI: YEH Q HAI?
A FILM AGAINST INDIA'S AQI CRISIS | FT. NASEERUDDIN SHAH
OVERVIEW:
My first independent Directional Debut, featuring Naseeruddin Shah, AQI: Yeh Q Hai is a bold, gutsy, uncomfortable piece designed to make people rethink the air they breathe. This isn’t for a brand or a client. I made it for the public. It was conceptualized, shot, directed and produced my yours truly.
Here's the kicker, I approached Naseer sir for this film through cold mail. The reel of which landed me coverage in Midday. https://www.instagram.com/p/DVlxZ9OCP58 After the release of the film, I was featured on the front page of Sunday Midday.
The film breached 450K views on IG and has rallied 1000+ mails to the Environment Ministry. So much so that the Environment Ministry took down their email ID from the union directory.
Here's how it was received and loved on IG: https://www.instagram.com/p/DVvIUBVCPxx
DISCLAIMER:
This film was not generated on AI. All cigarettes shown are herbal Ayurvedic props with no tobacco or nicotine.The film does not intend to offend or disrespect any religion, community, or belief. This film respects consent. The air outside does not. To deny that reality would be to pretend it does not exist.
