Maximalism is not a fad, it’s a lifestyle. The challenge here was to live up to the hype created by Il Makiage's '100% High Maintenance B.' campaign. We curated maximalist looks for unusual situations, signifying that true maximalism can't be confined to certain occasions. Be it about Ex's Funereal, Overshadowing the Bride or Friendzoning the 'nice guy', it's time to always be on your A game and give your 100%.