Being the first and largest LGBTQ+ organisation in the world, PFLAG is committed to creating a world where people can express themselves freely. Studies showed that the time people took to come out to world was much less than the time they took to come out to their friends. In other words, once they came out to their family and closed ones, they were more likely to come out to the world. Sighting this, PFLAG collaborated with Instagram and created 'Closet Stories' to crack this layer of hesitance.